Inspiring a New Economy
Mulheres Empreendedoras Amarelas
Our mission, as a multicultural brand, is to be a source of inspiration for a better future one in which everyone lives harmoniously, regardless of their origins or beliefs, and where our differences give rise to new experiences, flavors, and creations.
GEMA
GEMA was created with the mission of fostering representation for women entrepreneurs, highlighting both yellow causes and the importance of valuing feminine spaces within the professional environment. Its purpose is to be a place of cultural belonging and empowerment for Asian women. The group promotes mutual support, where participants connect, grow, and strengthen one another, celebrating their Asian roots in harmony with their individuality.
KURAFTO
Idealized by Japas Cervejaria, KURAFUTO is an event that celebrates gastronomy, fashion, music, art, and workshops, all created by talented Japanese-Brazilian descendants inspired by the richness of Japanese culture. The name “KURAFUTO” comes from the English word “CRAFT,” reflecting its artisanal essence. The event aims to value and encourage the work of Japanese-Brazilian creators in Brazil, promoting experiences and elements connected to Japanese culture.
AURORA FEST
Aurora Fest is a festival that celebrates the power, creativity, and diversity of Asian women, promoting culture, gastronomy, and art with ancestral soul and an innovative vision. More than just a gathering, it is a space of protagonism and representation, where traditions connect with new expressions and every detail becomes an authentic experience. Inspired by feminine strength, Aurora Fest honors freedom, community, and the celebration of diversity.
We believe that entrepreneurs, brands, creators, and consumers from all generations, ethnicities, and identities must come together to build systems that support the creation of this new world. And that soon we will truly understand that together, we go further. Shall we?